Table of Contents
This table of contents outlines the chapters of The Reputation Algorithm book I am writing. Paid subscribers get access to these chapters in addition to the free posts everyone gets.
This table of contents is a work in progress and therefore subject to change as I think through the arrangement of chapters. That also gives me the flexiblity to address diffrent topics as they arise. I will link to each chapter and chapter segments as I publish them.
Preamble: Defining Reputation
Chapter 1: Domain Names
Chapter 2: Websites
Website Development & Design
Website Information Architecture
Content Management Systems
Content Focus
Web Browsers & Extensions
Website User Experience
Website Traffic
Website User Behavior
Reputation Factors
Reputation Metrics
Authority Scores
Chapter 3: Email
Self-Hosted Email
Webmail Services
Spam Filters & Sender Scores
Email User Experience
The Varieties Of Email Communication
The Contact List
Inbox Behavior
MailChimp, Constant Contact & Substack
Marketing Automation & Lead Scoring
Chapter 4: Content
Topical Focus
Authority & Subject Matter Experts
Content Formats
Content User Experience
Content Consumption & User Behavior
Third Party Citations
A/B Testing
Eye Tracking & Facial Coding
Attention Metrics
Chapter 5: Search Engines
How Search Engines Work
The Psychology Of The Searcher
Keyword Research & Search Engine Optimization
Content Optimization
The Google Universe
Bing & The Microsoft Universe
The Amazon Universe & Commercial Search
Yahoo Universe
DuckDuckGo
Yandex Code Leak
Chapter 6: Images
Visual Communications & Design
Image Types & File Formats
Stock Photography & Its Discontents
Memes, Gifs & Cinemagraphs
The Flickr Universe
Apple & Google Photos
Facebook Photos & Instagram
The Pinterest Universe
Photo Apps & Filters
Visual User Behavior
Chapter 7: Video
The Gift That Keeps Giving
The Varieties Of Video Types
The YouTube Universe
The Social Video Channels
The Streaming Services
Video User Behavior
Chapter 8: Audio
Podcasting
Streaming Radio
Clubhouse & Social Audio
Audio Articles
Audio Books
Apple Podcasts & Google Podcasts
Audible & NPR One
Spotify & Pandora
Audio Input & Smart Speakers
Audio User Behavior
Chapter 9: Social Media
The Evolution Of Social Platforms
The Database Of You
The Social Graph
Social Media User Behavior
The Feed
Likes, Reactions, Comments & Shares
Social Sharing
Collaborative Creation
Social Listening
Wikipedia
The Creative Commons
The Facebook Universe
The Twitter Universe
Twitter Competitors
The LinkedIn Universe
The TikTok Universe
The Snapchat Universe
The Quora Universe
The Nextdoor Universe
Yelp, TripAdvisor, Google My Business & Online Reviews
Reddit, Google Groups & Online Forums
WhatsApp, WeChat, Facebook Messenger, Discord & Telegram
Chapter 10: Mobile
Apple’s iOS
Google’s Android OS
Phones, Tablets & Smart Watches
Text Messaging
Responsive Web Design
Mobile Apps
The Apple App Store
The Google App Store
Geolocation Data
The Automobile OS
Mobile User Behavior
Chapter 11: Gaming
PC Gaming
Video Consoles
The PlayStation Universe
The Xbox Universe
The Nintendo Universe
Social Games
Mobile Games
Badges, Levels & Leaderboards
Augmented & Virtual Reality Games
Gaming User Behavior
Chapter 12: eCommerce
Product Research & Purchase Behaviors
Apple & Google Wallets
The Amazon Empire
The PayPal Universe
Square & Stripe
Transaction Histories
Recommendation Engines
Chapter 13: Wearables
Smart Watches
Earpods
Smart Glasses
Smart Clothing
Location Trackers
Activity Trackers
Health Trackers
Chapter 14: Mixed Reality
Augmented Reality
Virtual Reality
The Metaverse
Chapter 15: Digital Advertising
Display Advertising
Native Advertising
Email Advertising
Video Advertising
Audio Advertising
Social Media Advertising
Search Advertising
Content-Match Advertising
Audience-Match Advertising
Location-Match Advertising
Event-Match Advertising
Captive Audinece Advertising
Sponsorship & Product Placement
The Reputation Of Advertisements
Chapter 16: Machine Learning & Artificial Intelligence
Language Learning
Computer Vision
The Types Of Machine Learning
The Types Of Artificial Intelligence
Neural Networks
Chapter 17: Online Analytics
Website Traffic
Website Behavior Recordings
Search Analytics
Email Analytics
Social Media Analytics
Mobile Analytics
Attention Analytics
Business Analytics
Analytics Tools
Chapter 18: The Google Universe
What Does Google Own?
What Data Does Google Collect?
How Does Google Use That Data?
Chapter 19: The Apple Universe
What Does Apple Own?
What Data Does Apple Collect?
How Does Apple Use That Data?
Chapter 20: The Facebook Universe
What Does Facebook Own?
What Data Does Facebook Collect?
How Does Facebook Use That Data?
Chapter 21: The Microsoft Universe
What Does Microsoft Own?
What Data Does Microsoft Collect?
How Does Microsoft Use That Data?
Chapter 22: The Amazon Universe
What Does Amazon Own?
What Data Does Amazon Collect?
How Does Amazon Use That Data?
Chapter 23: The TikTok Universe
What Does TikTok Own?
What Data Does TikTok Collect?
How Does TikTok Use That Data?
Chapter 24: The Twitter Universe
What Does Twitter Own?
What Data Does Twitter Collect?
How Does Twitter Use That Data?
Chapter 25: The Spotify Universe
What Does Spotify Own?
What Data Does Spotify Collect?
How Does Spotify Use That Data?
Chapter 26: The Reputation Algorithm For Orgnizations & Brands
The Case For A Chief Reputation Officer
Trust Signals
Suprise & Delight Triggers
Reputation & Operational Excellence
Reputation Analytics & Dashboards
Chapter 27: The Reputation Algorithm For Individuals
Subject Matter Experts & Authority Scores
Authenticity & Trust
Referrability
Thought Leadership