The Reputation Algorithm

The Reputation Algorithm

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November 2025

Multi-Persona AI Chatbots
What happens when nine different audience personas talk to each other inside a single AI chatbot? You get a shockingly candid, multi-angle snapshot of…
 • David Erickson
AI Chatbots Are The New Google
AI chatbots aren’t just new tools—they’re reshaping how people discover information, shop online, and make decisions. From Adobe’s consumer data to the…
 • David Erickson
Midjourney Is Incapable Of Generating Images Of Ugly People
Is AI beauty-biased? A revealing experiment with Midjourney shows it struggles to create realistic images of ordinary—or “ugly”—people. Discover what…
 • David Erickson
8 AI Marketing Trends For 2025
What’s next in AI marketing? From synthetic influencers to infinite memory, these 8 trends will reshape how brands communicate in 2025. Learn what’s…
 • David Erickson
The New Rules of Brand Discoverability
Discoverability is being reprogrammed. From 'zero-click' search to #AI gatekeepers and algorithm shifts, the old playbook is obsolete. Learn why your…
 • David Erickson
Fear & Loathing In SEOville
SEO jobs are vanishing, AI fear is spreading, and the industry is at a tipping point. Here’s what I saw and what smart SEOs need to do next.
 • David Erickson
Multimodal ChatGPT
The future of computing just got a voice—and a face. From Alexa to Pi to ChatGPT-4o, David Erickson explores the evolution of multimodal AI and why…
 • David Erickson
Mea Culpa
I'm back...even though I said I wouldn't be
 • David Erickson

January 2024

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