The Reputation Algorithm

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Mission, Vision & Values
The core principles behind The Reputation Algorithm
Everyday I Write The Book
Explaining the choices I'm making as I write The Reputation Algorithm
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David Erickson
Website Redirects, Robots & Cookies
Chapter 2.4 in which we continue to discuss the additional website technologies of .htaccess, robots.txt and cookies.
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David Erickson
Is Bluesky The Twitter Alternative We've Been Waiting For?
And the Digital Marketing Changelog: #Advertising, #Analytics, Apps, #AI, Browsers, eCommerce, Imagery, Media, Messaging, Search, Social Media…
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David Erickson
Website Programming Languages
Chapter 2.3, in which we continue to discuss the puzzle pieces that compose a website, resuming with back-end and front-end programming languages as…
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David Erickson
Plugging Into AI
Digital Marketing Trends in #advertising, artificial intelligence, consumer behavior, policy, search, #socialmedia, video & websites...AND Music Monday!
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David Erickson
What Is A Website?
Chapter 2.2, in which we discuss the puzzle pieces that compose a website, starting with website hosting, databases, and content management systems.
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David Erickson
Twitter Checkmark Fiasco vs. Google Ads Badges
Contrast Twitter's checkmark disaster with Google's new ad badges...and The Digital Marketing Changelog: #Advertising, Analytics, Apps, #AI, Audio…
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David Erickson
April 2023
Google Integrating Generative AI Into Search Ad Creation
Digital Marketing Trends: AI, Audio, Consumer Products, Politics, SEO, Social Media, Visual Communications & Video
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David Erickson
All Roads Lead To Home
Chapter 2.1, in which we discuss the central role websites play in modern digital strategic communications. #DigitalMarketing
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David Erickson
Midjourney Prompts For Substack Posts
Experimenting with creating a consistent aesthetic with Midjourney for Substack posts. I’m trying to arrive at a consistent asthetic for the images I…
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David Erickson
The Reputation Factors Of URLs
Chapter 1.4, in which we examine Universal Resouce Locators, the components of URLs, examples of the reputational signals generated by URLs, and URL…
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David Erickson
© 2023 David Erickson
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