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Audience-First “AI Optimization”
Your brand’s future depends on semantic proximity, not search terms.
Dec 11, 2025
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David Erickson
1
1
November 2025
Multi-Persona AI Chatbots
How Multi-Persona AI Bots Reveal What Your Audience Really Thinks...All at Once
Nov 26, 2025
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David Erickson
AI Chatbots Are The New Google
Why Natural Language Chat Is Replacing Search & What It Means for Brands
Nov 26, 2025
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David Erickson
Midjourney Is Incapable Of Generating Images Of Ugly People
What Generative AI’s Beauty Bias Reveals About the Data—and the Culture—Behind the Algorithm
Nov 22, 2025
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David Erickson
8 AI Marketing Trends For 2025
What’s next in AI marketing? From synthetic influencers to infinite memory, these 8 trends will reshape how brands communicate in 2025. Learn what’s…
Nov 22, 2025
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David Erickson
1
The New Rules of Brand Discoverability
A Q&A with David Erickson
Nov 22, 2025
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David Erickson
Fear & Loathing In SEOville
Why Generative AI Has SEO Pros Panicking & What You Should Do About It
Nov 21, 2025
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David Erickson
Multimodal ChatGPT
Or, A Young Lady's Illustrated Primer
Nov 20, 2025
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David Erickson
Mea Culpa
I'm back...even though I said I wouldn't be
Nov 18, 2025
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David Erickson
3
1
January 2024
Opinion Polling Literacy
Lies, damn lies, and statistics. How to read political polls.
Jan 29, 2024
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David Erickson
Substack's Nazi Problem
I'm moving off Substack. Here's why.
Jan 15, 2024
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David Erickson
2
2
OpenAI's GPT Store
I created a custom GPT for the social media platform Threads to offer via the GPT Store.
Jan 8, 2024
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David Erickson
1
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