Mission, Vision & Values

The core principles behind The Reputation Algorithm

🖼️ David Erickson/Midjourney - A man having a vision

As I promised in my previous post, I plan to:

lift the curtain on my journey to get this book written, the ways in which I’ll try to build an audience for the book as I write it, and the rationale behind the marketing strategy and tactics I’ll use to try an ensure its success.

To start, then, I should explain the core principles that inform my approach to writing The Reputation Algorithm. The most straightforward way to do that is through the device most organizations employ: Mission, Vision and Values statements.

Motivation

But before I share with you my Mission, Vision and Values, let me explain my motivations for writing this thing.

First and foremost, I’m writing The Reputation Algorithm for myself. I’ve got something to say and I think it’s worth sharing.

Time will tell if my assumption is correct, of course, but even so, I’ve always said I don’t really know what I think until I write it down. For me, writing is part of my thinking process. Until I get my thoughts out of my head and on paper or a screen where I can analyze it more objectively and pick it apart, I haven’t really crystalized my point of view.

Adding public scrutiny to my thougths can further strengthen them.

Second, I like to teach and I think my experience and knowledge are valuable enough to share.

Third, writing a business book is a really good way to attract new clients.

Fourth, part of my role as Director of Digital and Social Media at Tunheim is to help my colleagues become more savvy about digital marketing. This helps to achieve that end.

Fifth, we live in a digital-first world and therefore, I think it is really important that everyone understand how it works, in order to take advantage of it and in order to protect yourself from it.

Without further ado, my core principles:

Mission

To share my 30 years of strategic communications knowledge, experience and insights with my subscribers.

Vision

To educate my subscribers about how algorithms harness the signals humans generate by their reaction to events, media consumption and online behavior to shape our reputations as individuals and organizations.

Values

Curiosity, generosity, honesty, humility, humor and joy.

Ode To Joy

This is my “walkup song.”