What are algorithms?
This infographic from Futurism explains the history algorithms, the characteristics of algorithms, and provides examples of the most commonly used algorithms.
For our purposes in discussing The Reputation Algorithm, this infographic cites link analysis as an algorithmic example. Link analysis is the documentation and examination of relationships between entities.
On Facebook, that link analysis involves the relationships between individuals connected as friends, the “liking” of content by individuals, and much more.
LinkedIn adds professional and career-related relationships such as employment by a given company.
Link analysis on YouTube involves the relationships between users and the types of videos they consume.
Google really pioneered link analysis during the digital age with its innovative PageRank algorithm that used the linking structure of web pages to help rank those pages in its search results.